Executive Presence and Physical Contact: Connection or Invasion?
- Feb 19
- 2 min read
The other day, a client asked me a question that many professionals wonder about but few dare to ask: “Ale, in a business setting, does greeting someone you don’t know with a kiss show more confidence and friendship?”
This can be a delicate matter depending on where you are and who you are greeting. It can easily lead to discomfort and resistance. When a man initiates this type of greeting, it is especially prone to being misinterpreted. My best advice? Be cautious.
The Art of Reading Someone Else’s Space
Executive presence is not just about what you say, but how you respect the environment and the people around you. Personal space boundaries vary significantly across cultures:
In the United States: Physical contact is virtually non-existent until you know someone very well, and even then, people are very protective of their personal space.
In Europe: In countries like France, a kiss (la bise) is standard. However, in many other regions, it can feel invasive.
In Latin America: While we are known for our warmth, a first greeting is rarely a kiss. Most of the time, it’s actually a "cheek-to-cheek" gesture rather than a literal kiss.
As trust is built over time, a slightly more affectionate greeting may emerge naturally. But remember: this doesn’t mean a loud or intrusive kiss!
Why Caution is Your Best Ally
Rather than building better relationships, forcing physical contact can cause people to pull away, avoid you, or even use their arm as a physical barrier to prevent contact. Many people feel that the "invisible bubble" of their personal space must be respected; if it isn't, it creates immediate tension and distrust. If you are trying to build long-lasting professional relationships, overstepping these bounds will only slow you down.
How to start on the right foot:
The Handshake is Gold: Start with a very cordial and firm handshake.
Eye Contact and Smile: Look the person in the eye and smile as you repeat your name. This is the most powerful way to begin.
The "Slow Build": As empathy and rapport grow, a pat on the back or the arm becomes much more natural than it would be during a first meeting.
Strengthen Your Executive Presence from the Very First Greeting
First impressions are the foundation of strong relationships. Think about how many times you’ve felt awkward because you didn't know how to greet someone or if it was okay to move closer.
True executive presence lies in the ability to observe. By paying attention to non-verbal language, you will find the cues that tell you exactly how to approach others with respect and authority.
A Challenge for You
Have you ever felt intimidated when someone greeted you too effusively? Next time you meet someone new, take a split second to observe. Are you able to read their non-verbal cues before deciding how to approach them? Observation is the ultimate tool for empathy.
Ale Marroquín Executive Presence, Communication & Leadership Expert. Connect with me to transform your professional impact.
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