In this program, your team will gain the tools to improve professional vocal etiquette. They will learn to optimize tone, clarity, and protocol for answering the phone, handling transfers, and projecting a solid Executive Presence across all voice interactions. Discover why your voice is the key to influence.

Respecting personal space at work is the key to civility and productivity. This article explores the "Hula Hoop Rules": why invading physical space or touching a colleague without permission creates tension, harms your credibility, and prevents you from strengthening your professional relationships.

This article answers the crucial question: What is more important for success, Attitude or Aptitude? We explore why the first impression (the first 30 seconds) depends on your attitude, and the 6 keys to Non-Verbal Language that you must master to project the Professional Presence necessary to open doors.

This article reveals why workplace etiquette is essential for productivity in open-plan offices. Discover the 5 essential rules of civility (noise management, food policy, respecting supplies) and how your respectful behavior directly translates into solid professional presence and credibility.

Do you know how to write a sales email that is actually read and generates a response? We analyze the dilemma of excessive information and provide the three golden rules (Assertive, Clear, and Concrete) so that your emails drive sales and strengthen your executive presence.

At work, your attitude takes you further than your knowledge. But can a professional attitude be counterproductive if it feels exaggerated? This article explores the thin line between genuine enthusiasm and insincerity. You will learn how to share your energy without invading personal space, how to project authentic leadership, and how to ensure your behavior adds to your image rather than pushing colleagues away.

Every interaction, whether at an industry event or the gym, is a latent business opportunity. This article explores the essential methodology for building successful business relationships. Discover the keys to impactful introductions, how to use body language to your advantage, and the strategic value of cultivating connections with tact and style, transforming simple greetings into long-lasting professional alliances.

Your digital message (whether an email or a work chat) is a direct reflection of your mental order and professionalism. This article reveals why digital messaging etiquette is not an exaggeration, but a crucial professional image tool. Through clear examples, you will discover how the structure, writing style, and seriousness of a message can influence the perception of your work capacity and your credibility in the office.

Many believe that caring about their professional image is an act of vanity. However, this article explains the fundamental difference: image is a set of qualities people attribute to you, and it is a determining factor in your success. We will explore with real examples why your credibility and business opportunities depend on your external projection (dress, non-verbal language, and attitude) being congruent with your knowledge.

If you're a university student looking for your first job, you know a lack of experience is a challenge. But what can you control? Your professional image. Through a real-life anecdote, this article reveals why your attitude, appearance, and behavior are your greatest assets. Learn the keys to proving you're the ideal candidate, even without experience, and secure a path to professional success from day one.

This article debunks the idea that assertiveness and leadership are opposites. Through concrete examples, we explore how a leader's true power lies in how they communicate. Learn to motivate your team positively, give constructive feedback, and project assertive leadership that builds loyalty and achieves success for all.

The key to achieving customer loyalty is not in the quality of your product, but in the strength of your relationship with them. This article will guide you to go beyond transactional sales and show you how the art of asking questions can help you deeply understand your customers, strengthen bonds, and ensure they always return to your company.

Year-end parties and company social events are key networking opportunities, but also a minefield of mistakes. This article is a practical guide to office event etiquette that answers the most common questions about attending, dressing, drinking, and behaving. Learn to project a professional image and strengthen your reputation with every action, from the toast to the dance floor.

In this article, we address the common dilemma of effective networking and reveal the key to building strong relationships: conversation. Through a real anecdote, you'll discover why personal topics are a mistake and how the art of listening and asking the right questions can open new doors and strengthen your professional image.

Do your words make you strong or weak? Discover the power of words to communicate with assertiveness, listen with empathy, and strengthen your professional relationships.

Feeling insecure at a business breakfast? Through a personal anecdote, this article reveals the importance of business breakfast etiquette for strengthening relationships. Discover why small details, like the type of service, can affect your professional image and how the art of observing your client helps you build trust and create harmony.

In this article, we explore the duality between the bold mindset of the new generation and the expectations of the corporate world. Through a personal anecdote, we discover why professional image is not a superficial detail, but a strategic tool to communicate your seriousness, responsibility, and ambition. This is a call to action for young talent to not "blind themselves" to growth opportunities due to a lack of congruence.

In this article, we explore the importance of cultivating a relationship with your boss based on respect and effective communication. Through practical tips, you'll learn the art of offering suggestions at the opportune moment, avoiding unnecessary arguments, and always maintaining your professionalism, ensuring your contributions are valued and opening doors to your career growth.

This article addresses presenter mistakes that can sabotage your professional image and audience participation. Through a revealing anecdote, we explore why exposure, haughtiness, and gender inequality are counterproductive. Learn to correct with assertive communication, stay calm, and lead by example to truly engage your audience and generate a positive impact.

This article addresses the crucial dilemma in sales: how long should you wait for a client? We explore the importance of time management in sales and how assertive communication allows you to set boundaries respectfully, value your work, and enhance your professionalism. Discover practical tips to optimize your schedule without sacrificing opportunities.