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THE LATEST IN MY BLOG


Dress for success: A pillar of your Executive Presence
Is your wardrobe working for you or against you? Ale Marroquín explains why intentional messaging in your attire is key to your Executive Presence and how to project the success you deserve.
2 min read


How to speak in public without being boring: Executive Presence keys
Fear of public speaking? Ale Marroquín shares how to transform your presentations from boring to captivating by using Executive Presence to truly connect with your audience.
2 min read


Executive Presence and Physical Contact: Connection or Invasion?
Is a kiss or a hug appropriate in a business setting? In leadership, respecting personal space is just as important as the message you deliver. Ale Marroquín explores how to navigate physical contact to strengthen professional relationships rather than creating resistance, and why caution is your best ally in today's executive world.
2 min read


The Phone Wait: How Does It Affect Your Corporate Image?
What does your phone’s hold music say about you? We analyze how the phone waiting experience impacts your corporate image and why humanizing your service is the ultimate branding strategy.
2 min read


Telephone Presence: How to Project Authority and Successfully Overcome Filters
Discover how to project authority and empathy in every call. Learn non-verbal communication techniques and gatekeeper management to transform a simple dial into a real business opportunity.
2 min read


Professional image: Success with clients and colleagues
You are more than an employee; you are the face of your company. Whether you are handling a colleague's client or addressing your own team, every interaction defines your professional image. Discover how mastering both internal and external relationships can fast-track your path to a promotion and long-term success.
2 min read


Professional image: Etiquette and behavior in business meetings
Business meetings are the stage where your leadership is tested most. From cell phone use to punctuality, every detail builds or weakens your professional image. Discover how to be the participant or speaker that everyone respects.
2 min read


Professional image: What message do you project at work?
Your efficiency speaks louder than your words. The speed with which you respond to a client or solve a problem is a direct message about your commitment. We analyze how proactivity builds a professional image of trust and leadership, and why it is the key to getting promoted in today's competitive world.
3 min read


Does your voice affect your professional image?
It’s not just what you say, but how you say it. Your voice is a powerful tool that can open or close doors in seconds. We analyze how tone and modulation impact your professional image and why it might be the hidden factor holding back your business deals.
2 min read


Why is no one reading your emails? The importance of the "Subject Line" for your professional image
Have you ever wondered why some of your messages are ignored? The 'Subject Line' is the first impression you leave in an inbox. Discover how this small detail impacts your professional image and which digital etiquette rules you must follow to ensure your emails always get read.
2 min read


Professional Image at Holiday Parties: Your Executive Presence Doesn’t Take a Vacation
Don’t let the holiday spirit cloud your judgment. In this article, we explore how to maintain a perfect professional image at holiday parties, ensuring your behavior reflects the leader you are, even in social settings. Discover the protocol for office events, client dinners, and more.
2 min read


Resilience and Leadership: Lessons from a Crisis
Sometimes we must look back to understand our current strength. In this personal reflection, I analyze how resilience and leadership transformed my career after a challenging 2019. An honest look at the lessons that shaped my path.
6 min read


Professional Holiday Gifts Guide: Protocol and Executive Presence
Holiday gifts are an opportunity to strengthen relationships, but a mistake can be costly. We analyze how to handle professional holiday gifts in today's environment and their impact on your leadership.
2 min read


Professional Vocal Etiquette: Your Voice is the Invisible Face of Your Brand
In this program, your team will gain the tools to improve professional vocal etiquette. They will learn to optimize tone, clarity, and protocol for answering the phone, handling transfers, and projecting a solid Executive Presence across all voice interactions. Discover why your voice is the key to influence.
2 min read


Personal Space at Work: Why Invading Limits Your Leadership
Respecting personal space at work is the key to civility and productivity. This article explores the "Hula Hoop Rules": why invading physical space or touching a colleague without permission creates tension, harms your credibility, and prevents you from strengthening your professional relationships.
2 min read


Attitude vs. Aptitude: Why Your Professional Presence Opens More Doors
This article answers the crucial question: What is more important for success, Attitude or Aptitude? We explore why the first impression (the first 30 seconds) depends on your attitude, and the 6 keys to Non-Verbal Language that you must master to project the Professional Presence necessary to open doors.
2 min read


Workplace Etiquette: 5 Rules of Civility for Open Offices
This article reveals why workplace etiquette is essential for productivity in open-plan offices. Discover the 5 essential rules of civility (noise management, food policy, respecting supplies) and how your respectful behavior directly translates into solid professional presence and credibility.
2 min read


Business Communication: The 3 Keys for a Sales Email That Closes Appointments
Do you know how to write a sales email that is actually read and generates a response? We analyze the dilemma of excessive information and provide the three golden rules (Assertive, Clear, and Concrete) so that your emails drive sales and strengthen your executive presence.
3 min read


Professional Attitude: Is Your Enthusiasm Genuine or Just Overacting?
At work, your attitude takes you further than your knowledge. But can a professional attitude be counterproductive if it feels exaggerated? This article explores the thin line between genuine enthusiasm and insincerity. You will learn how to share your energy without invading personal space, how to project authentic leadership, and how to ensure your behavior adds to your image rather than pushing colleagues away.
2 min read


Building Business Relationships: From a Friendly Smile to a Signed Contract
Every interaction, whether at an industry event or the gym, is a latent business opportunity. This article explores the essential methodology for building successful business relationships. Discover the keys to impactful introductions, how to use body language to your advantage, and the strategic value of cultivating connections with tact and style, transforming simple greetings into long-lasting professional alliances.
2 min read
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