Many believe that caring about their professional image is an act of vanity. However, this article explains the fundamental difference: image is a set of qualities people attribute to you, and it is a determining factor in your success. We will explore with real examples why your credibility and business opportunities depend on your external projection (dress, non-verbal language, and attitude) being congruent with your knowledge.

If you're a university student looking for your first job, you know a lack of experience is a challenge. But what can you control? Your professional image. Through a real-life anecdote, this article reveals why your attitude, appearance, and behavior are your greatest assets. Learn the keys to proving you're the ideal candidate, even without experience, and secure a path to professional success from day one.

This article debunks the idea that assertiveness and leadership are opposites. Through concrete examples, we explore how a leader's true power lies in how they communicate. Learn to motivate your team positively, give constructive feedback, and project assertive leadership that builds loyalty and achieves success for all.