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THE LATEST IN MY BLOG


Why is no one reading your emails? The importance of the "Subject Line" for your professional image
Have you ever wondered why some of your messages are ignored? The 'Subject Line' is the first impression you leave in an inbox. Discover how this small detail impacts your professional image and which digital etiquette rules you must follow to ensure your emails always get read.
2 min read


Business Communication: The 3 Keys for a Sales Email That Closes Appointments
Do you know how to write a sales email that is actually read and generates a response? We analyze the dilemma of excessive information and provide the three golden rules (Assertive, Clear, and Concrete) so that your emails drive sales and strengthen your executive presence.
3 min read


Customer Loyalty: The Strategy That Goes Beyond the Sale
The key to achieving customer loyalty is not in the quality of your product, but in the strength of your relationship with them. This article will guide you to go beyond transactional sales and show you how the art of asking questions can help you deeply understand your customers, strengthen bonds, and ensure they always return to your company.
2 min read


Time Management in Sales: How Long Should You Wait for a Client?
This article addresses the crucial dilemma in sales: how long should you wait for a client? We explore the importance of time management in sales and how assertive communication allows you to set boundaries respectfully, value your work, and enhance your professionalism. Discover practical tips to optimize your schedule without sacrificing opportunities.
2 min read


The Loneliness of Leadership: Strategies for Connecting and Leading with Authenticity
Do you feel alone in your leadership role? Discover strategies to overcome loneliness, connect with others, and lead with authenticity.
3 min read


Organizational Development as a Change Process
Organizational development as a process of change to improve soft skills and face business challenges.
2 min read
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