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THE LATEST IN MY BLOG


Do You Truly Understand What Your Client Needs? The Impact on Executive Presence
Do you assume you understand your client, or do you make sure you do? Ale Marroquín explains why asking the right questions is vital for maintaining Executive Presence and avoiding unnecessary costs.
2 min read


Professional image: Success with clients and colleagues
You are more than an employee; you are the face of your company. Whether you are handling a colleague's client or addressing your own team, every interaction defines your professional image. Discover how mastering both internal and external relationships can fast-track your path to a promotion and long-term success.
2 min read


Building Business Relationships: From a Friendly Smile to a Signed Contract
Every interaction, whether at an industry event or the gym, is a latent business opportunity. This article explores the essential methodology for building successful business relationships. Discover the keys to impactful introductions, how to use body language to your advantage, and the strategic value of cultivating connections with tact and style, transforming simple greetings into long-lasting professional alliances.
2 min read


Customer Loyalty: The Strategy That Goes Beyond the Sale
The key to achieving customer loyalty is not in the quality of your product, but in the strength of your relationship with them. This article will guide you to go beyond transactional sales and show you how the art of asking questions can help you deeply understand your customers, strengthen bonds, and ensure they always return to your company.
2 min read


Effective Networking: A Guide to Conversations That Open Doors
In this article, we address the common dilemma of effective networking and reveal the key to building strong relationships: conversation. Through a real anecdote, you'll discover why personal topics are a mistake and how the art of listening and asking the right questions can open new doors and strengthen your professional image.
2 min read


Remembering Names: The Hidden Key to Your Connections and Business
In this article, we explore the crucial importance of remembering names in the professional sphere, revealing why this simple act can be the key to establishing strong connections and achieving business success. We share practical techniques and tell you a real anecdote that highlights the impact of this detail on your professional image and the opportunity to forge lasting relationships.
2 min read
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