This article answers the crucial question: What is more important for success, Attitude or Aptitude? We explore why the first impression (the first 30 seconds) depends on your attitude, and the 6 keys to Non-Verbal Language that you must master to project the Professional Presence necessary to open doors.

Many believe that caring about their professional image is an act of vanity. However, this article explains the fundamental difference: image is a set of qualities people attribute to you, and it is a determining factor in your success. We will explore with real examples why your credibility and business opportunities depend on your external projection (dress, non-verbal language, and attitude) being congruent with your knowledge.

If you're a university student looking for your first job, you know a lack of experience is a challenge. But what can you control? Your professional image. Through a real-life anecdote, this article reveals why your attitude, appearance, and behavior are your greatest assets. Learn the keys to proving you're the ideal candidate, even without experience, and secure a path to professional success from day one.