Do you know how to write a sales email that is actually read and generates a response? We analyze the dilemma of excessive information and provide the three golden rules (Assertive, Clear, and Concrete) so that your emails drive sales and strengthen your executive presence.

This article debunks the idea that assertiveness and leadership are opposites. Through concrete examples, we explore how a leader's true power lies in how they communicate. Learn to motivate your team positively, give constructive feedback, and project assertive leadership that builds loyalty and achieves success for all.

The key to achieving customer loyalty is not in the quality of your product, but in the strength of your relationship with them. This article will guide you to go beyond transactional sales and show you how the art of asking questions can help you deeply understand your customers, strengthen bonds, and ensure they always return to your company.

Do your words make you strong or weak? Discover the power of words to communicate with assertiveness, listen with empathy, and strengthen your professional relationships.